Shoplifting is a serious problem due to the fact that about 2 % of a retail store's turnaround dis-appears annually. This paper discusses the problem with shoplifting where a closed Retail display of glass can prevent this kind of misbehavior. Hitherto the scientific research regarding how consumers react to a closed Retail display is non-existing. With this in mind we want to investigate and enlighten the phenomenon regarding consumer behavior and product appreciation. The study is carried out at a retailer in the beauty industry in Sweden both in stores where the selection of perfumes have been displayed behind glass and in stores in which they have been displayed with open access.

This Master s thesis deals with the display of library media, whether it is conceivable and desirable to draw inspiration from the retail business when displaying articles. The questions asked are: are there, in the retail sector, well established display ideas and - if so - what do they look like? Are the similarities in conditions, between the branches, sufficient? In conveying the ideas to libraries, are the potential differences not obstructive? Is there, among librarians, a positive attitude towards further development of library display techniques? The results were achieved by interviewing shop window dressers and librarians. In addition, a survey was sent to the library managers of 65 public libraries in southern Sweden. The results show that there are established ideas and methods of displaying materials, and that the ideas are manifested in frequently used techniques.

This thesis is concerning private brands on special display. ICA Gott Liv! was used as a study object and a latin square design was employed, using 2 ICA Kvantum stores. Two displays were built in order to compare which created the most awareness and interest, one with the best selling Gott Liv! product and one with four randomly chosen Gott Liv! products. The data was collected using triangulation, questionnaires, sales data and observations were conducted in the two stores. The results indicated that private brands works as well as manufacturer brands on special display and a display with four randomly chosen products creates more interest and higher sales than the display with the best selling product..

The most vital for a business is to understand how to please and satisfy its customers in order to make them loyal to the company. Companies weapon for competition in the retail business is defined through the retail mix. The retailer however often have limited resources whereas they have to prioritize between the factors included in the retail mix. The main purpose for this paper is to investigate what kind of internal connections that may occur between the factors in the retail mix, with focus on the job satisfaction as a catalyst on driving the values of the parameters included in the retail mix, where the factor service is the starting shot for the others included..

Studiens syfte är att utveckla storbankernas Retail Banking verksamheter genom att studera detaljhandeln, de nya bankaktörerna och storbankerna. Det empiriska materialet baseras på åtta semistrukturerade intervjuer med chefer inom bank- och detaljhandelsbranschen Studien konstaterar att storbankerna måste utveckla sina Retail Banking verksamheter för att bemöta konkurrensen från andra bankaktörer. Genom förbättrade CRM-system, bättre nyttjande av distributionskanaler och mer försäljningsinriktade organisationer är storbankerna redo för framtidens Retail Banking..

At night, the visibility is reduced and the demands on the driver increase. A safety system that enables the driver to discover warmer objects in the surroundings when the visibility are reduced, such as the Vision Enhancement System (VES) contributes to safer night-time driving. Since the benefits of this system are established, it is of interest to investigate different design aspects. The VES display has in earlier studies been positioned in front of the driver but different display positions such as peripheral placement should be evaluated. The present simulator study is an investigation of the effects of different display positions inside the car.

Goal: To describe which evaluation method is used by Swedish retailers to assess a potential retail location and to describe to what extent the retail brand effects this strategic decision. Design: Analysis of ten interviews with companies within five retail sectors in Sweden. Main study: Indication of what methods are used to evaluate a location and how a company's retail brand affects the decision. Results: Retailers use a mix of theoretical methods to evaluate the location attributes and possible profit. Most common among mixtures was an application of the analog method, residual method or the checklist method in combination with a financial assessment.

Allting började med att jag fick i uppdrag av Euromaint Industry i Skövde att konstruera en alfanumerisk display i syfte att ersätta en utgången display som inte längre nytillverkas. Jag fick i uppdrag att välja ut en modern, lämplig grafisk display och bygga ett interface mellan den nya displayen och den industriella maskin som displayen skall sitta på. Efter att ha letat hos någraelektronikleverantörer kom jag fram till att en TFT-skärm från det japanska företaget Kyocera var den som passade bäst. Skärmen hade ett VGA-liknandeinterface och min uppgift blev att sätta mig in i hur VGA fungerar. Efter att ha konstaterat att det krävdes en snabbare krets än en microcontroller för att använda VGA, var det endast en programmerbar logikkrets, en FPGA, som gällde.

This thesis attempts to clarify the impact of cultural differenceson customer expectations of service level. Furthermore, wewant to determine whether or not expectations of service differenough to be quantifiable between two countries, Sweden andthe US, mostly regarded as similar in business practices. The conclusion showed that higher ratings on four of Hofstede?s five cultural indexes were associated with higher customer service expectations overall, and in all four SERVQUAL dimensions. This research contributes to retail internationalization and customer expectations theory.

This research examines the effects of creative store window displays of fashion brands in enhancing recall, attitudes, intentions and brand associations. A comparison has been made between high-end and low-end brands, creative versus non creative store window displays to identify differences in effects. The theory applied in this study has been used from creative advertising effects due to the lack of relevant research in store window display effects. Therefore this study is a contribution to the research of store window effects. The method used in this study compare fashion high-end brand with fashion low-end brand by placing the products in the store window display where the creativity has been manipulated.

The purpose of this thesis was to illuminate and create a deeper understanding of how small niche retail businesses within the apparel industry position themselves. We aimed to investi-gate how these small niche retail businesses create their position and how they communicate these positions to their target market. To be able to investigate the positioning-process within these small niche retail businesses a case study was conducted based on interviews with two respondents from two different companies and observations of these businesses physical envi-ronments. The study indicated that the small niche retail businesses mainly make use of emo-tional aspects and their assortment range to create their position. To communicate their posi-tion to their target market they mainly use their in-store personal selling and their assortment range..

Arbetsbelastningen för föraren i en engreppsskördare är stor. Vid aptering måste föraren fokusera om blicken för att läsa av information från en Head-Down Display (HDD) samtidigt som föraren måste ha kontroll på kranspetsen vilket bidrar till arbetsbelastningen.Syftet med projektet var att undersöka om arbetsbelastningen i engreppsskördare reducerades med Head-Up Display (HUD) under aptering. Först testades fyra HUD-gränssnitt i en simulator, därefter omarbetades gränssnitten innan de slutligen testades i en engreppsskördare i fält. En HUD-demonstrator utvecklades för detta ändamål.Resultatet visade att arbetsbelastningen samt apteringstiderna minskade i simulatortestet med HUD jämfört med HDD. I fältstudien förblev arbetsbelastningen oförändrad men apteringstiderna minskade.Att arbetsbelastningen minskade med HUD jämfört med HDD kan bero på att HUD är bättre än HDD och/eller att konceptens gränssnitt är effektivare att arbeta med än Valmet Maxi gränssnittet.En HUD-demonstrator som fungerar under ljusstarka förhållanden och som tål påfrestningarna i en skördare borde utvecklas för vidare tester..

The purpose of this study is to investigate the effect of using more promotion material to enhance the in-store communication of sales promotion. In the retail industry today the research regarding the benefits from using various in-store promotion materials is limited, thus this study was carried out to bring clarity to this subject. The study is carried out in two pharmacies and the design of the study was to add more promotion materials to one store, while keeping the other store in its normal condition and then let the stores change conditions after one week e.g. latin-square design. The data collection of this study consists of four different methods: sales data, a questionnaire with 182 customers, an observation study of 300 consumers and an eye-tracking experiment with 41 participants.

Detta ingenjörsarbete är utfört hos Syntronic Research and Development AB i Gävle och går ut på att undersöka möjligheten att separera en display-modul från sin styrande processor-krets samt att skapa ett generellt gränssnitt för att möjliggöra ett enkelt utbyte av display-moduler. Detta har genomförts genom att konstruera en prototyp, baserad på en så kallad serializer / deserializer-lösning.En förstudie har genomförts där lämpliga komponener valts ut för uppgiften och olika lösningar vägts mot varandra. En prototyp har sedan konstruerats, mönsterkort har tillverkats men tyvärr inte monterats (på grund av ett logistiskt missöde). Resultatet är, förutom ovan nämnda begränsning, en prototyp som väl uppfyller de specifikationer som anges i uppdragsbeskrivningen.Flera förslag till vidareutveckling presenteras som kan utöka funktionaliteten..

Att presentera information i ett gränssnitt kan göras med ikoner, text eller med kombinationen ikoner och text. Vilket sätt är att föredra? Forskning visar att inget presentationssätt är att föredra framför något annat. Dessa studier är enbart utförda på stora displayer. Går resultaten att applicera på små displayer? Syftet med detta examensarbete är att påvisa att fördelarna med att använda ett ikonbaserat gränssnitt är fler för en liten display än för en stor display samt att ikoner är det optimala presentationsättet för en liten display.